Projects to make a book not only jump off store shelves, but also look great on an owner’s.
I worked with Italo Lupi and a team of designers on print designs: our mission was determine the overall style and tone desired for each project and articulate the vision whit the artists who submit images, such as illustrations, graphics, photographs, charts and graphs. I worked alone, in a team or as head of teams (managing the whole project, from conception to final print) or being just part of it.
Usually clients needed designs for trade shows, museum exhibitions or other huge events (such as brochures, trade show graphics, style guides, postcards, newsletters, posters and signs, collateral materials, etc...). I have been involved also in business development: identity development, logo design, company branding, corporate communications, typography, layouts and compositions, font and color management.
I produced captivating book series and compelling advertising campaigns while attending press checks, photo shoots and client management meetings.
An highly experienced creative and thinker, a perfectionist problem-solver, a fanatic for simple and beautiful functionality | Alessandra Beluffi© 2015